Serena and Lily is a California-based home décor and lifestyle brand founded by Serena Dugan and Lily Kanter. The company specializes in stylish furniture, bedding, bath linens, and home accessories, as well as wall art, lighting, and rugs.
In addition to offering its own line of products, Serena and Lily also sources designs from top industry designers and artisans. The company is devoted to creating inspired spaces and exceptional customer service, and has created a range of styles, colors, and textures to help customers make their homes unique and beautiful.
Serena and Lily strives to bring high-quality, stylish design to everyone, so they can create their own special place to live.
Where does Serena and Lily get their furniture from?
Serena and Lily is a furniture and home décor retailer founded in 2003 by two friends, Serena Dugan and Lily Kanter. Their furniture is crafted from the finest materials with impeccable quality and attention to detail.
As a business, they hold true to their values of honesty, integrity and authenticity, offering high quality and ethically-sourced furnishings to customers.
Serena and Lily source their furniture from several global manufacturers and vendors. All vendors must meet their standards for quality, so customers can feel confident that their products are crafted with the utmost care.
The company is dedicated to responsible sourcing and works with regional sustainable partners to provide the highest standards of furniture, using Forest Stewardship Council (FSC)-certified wood and low-VOC finishes.
Above all, everything they offer is designed to make homes beautiful. The company partners with some of the world’s best artisans, including textile designers, metalworkers, furniture makers and more, to create their products.
Serena and Lily collaborate with these artisans to create timeless classics with an array of materials and finishes, giving their customers the opportunity to find the perfect pieces to complete their homes.
Who makes Serena and Lily fabric?
Serena and Lily fabric is made by a team of in-house experts and artisans. Each fabric is made with a focus on quality and beauty, so the team takes great pride in every piece that is produced. The fabrics are designed with natural fibers, giving them a unique texture and look that is soft and inviting.
Each fabric is thoughtfully crafted, using a combination of weaving, dyeing, and printing techniques that allow for a variety of patterns, textures, and colors. The company has a network of weavers from around the world, from India to the United States to Japan, which allows them to source unique and beautiful fabrics from around the world.
Serena and Lily also employ an in-house dyeing and printing team that works to find perfect hues for every fabric. To ensure the highest level of craftsmanship, each fabric is machine-washed and subjected to rigorous quality control tests before it is used in their upholstery and drapery products.
From bold geometric prints to luxury damasks, Serena and Lily fabric is designed to bring sophisticated style and comfort to any room.
Why did Serena Dugan leave Serena and Lily?
Serena Dugan, co-founder of the home decor and furniture company Serena & Lily, left the company in 2020. There were a few factors that contributed to her decision to leave, including a changing strategic direction, additional responsibilities and a focus on digital opportunities.
Reports indicate that the company was shifting its strategy to focus more heavily on digital retail and e-commerce, which entailed a leaner business model and fewer opportunities for job growth and advancement within the company.
As a result, Dugan was taking on more responsibility, which was becoming too much for her. Consequently, she decided to pursue other opportunities and left the company after four years.
In addition, Dugan wanted to invest her time and energy into other projects and initiatives that would better align with her professional goals. Reports suggest that she had become involved in some charitable and philanthropic activities in recent months, and she’s also interested in exploring new investments, business opportunities and ventures in the home decor and design space.
In sum, the changing strategic direction of Serena & Lily, coupled with Dugan’s desire to pursue other projects, were the main reasons why she decided to leave the company in 2020.
Who is the CEO of Serena and Lily?
The CEO of Serena and Lily is Louise Wetherell. Wetherell has been CEO since 2019 and prior to taking on the role of leading the company as CEO, she served as COO/CSO, helping build the furniture and decor business.
With a background in luxury retail and brand strategy, Wetherell has played a key role in the company’s impressive growth over the past several years. She has also focused on establishing a culture of creativity and trust, while optimizing the customer experience.
As CEO, Wetherell is committed to delivering truly unique home décor and furniture products to their customers, while staying true to the original spirit of Serena and Lily.
Who bought Lily Serena?
Lily Serena was bought by a business executive from Singapore – Mr. Oscar Tan. He purchased the 8-year-old retired racehorse as a pet for his daughter. Lily Serena had been part of the race circuit and had won several races including the prestigious Singapore Gold Cup.
The ground-breaking purchase went viral in the horse racing world with Oscar’s daughter getting a lot of attention for the new addition to their family.
Does Serena and Lily do price adjustment?
Yes, Serena & Lily does offer a price adjustment policy. If an item is reduced in price within 14 days of the date of purchase, you may be eligible for a one-time price adjustment. This policy applies to full-price items that are purchased directly from Serena & Lily’s website, Stores or Outlets.
You will need to provide a receipt of the original purchase to qualify for a price adjustment. Price adjustments are not available for items purchased from third-party sellers, including resellers, or any items that were on sale at the time of the original order.
Additionally, price adjustments are not eligible for any promotional discounts, including those associated with bundles, anniversary sales, or any other discount.
Are Serena and Lily luxury?
Serena and Lily is a home décor and furniture brand that is based out of California, USA. Their furniture and décor products are marketed towards those looking for a unique and sophisticated home aesthetic.
The brand offers a range of high quality products that feature modern designs and materials. While their price points may be higher than other comparable products, their commitment to quality makes them worth it.
From coastal-chic and modern styles to timeless pieces, the brand has something for a variety of tastes. Serena and Lily use natural materials such as solid woods and wicker in their designs and each piece is made with great attention to detail.
For those looking for luxury furniture and décor, Serena and Lily may be worth checking out.
How did Serena and Lily get its name?
Serena & Lily was founded by two friends, Serena Dugan and Lily Kanter, who were inspired by the beauty of California in 2002. Their coastal-chic style was born after they explored many different regions of the Golden State, from Santa Barbara to Mendocino.
From the natural beauty they saw, they drew inspiration for their furniture, bedding and home décor, which combine relaxed and refined designs in a range of materials, colors and textures. Thus the name, Serena & Lily, was created to embody their shared vision for creating a beautiful, effortless home aesthetic.
How do you describe Serena and Lily style?
Serena and Lily is a lifestyle brand that expresses itself through its products, community, and design philosophy. Their style is all about creating a relaxed, coastal atmosphere, whether you’re in your home or in a public space.
It embraces the beauty of everyday life, with products that are well-crafted, exceptionally designed, and sustainably sourced. The Serena and Lily aesthetic is bright and breezy, utilizing finishes that lend warm, inviting vibes to every space.
Colorful, whimsical prints and patterns take center stage, bringing a sense of playful sophistication to any room. Functional and stylish furniture pieces, including ottomans, side tables, and chairs, complete an effortless, coastal look.
Serena and Lily also offers a wide variety of textiles, including cozy throws, pillows, and drapery products, which round out their signature style. Their timeless, relaxed atmosphere is built around sophisticated colors, patterns, and materials, making it the perfect choice for creating a comfortable yet well-curated look.
Who makes Lulu and Georgia furniture?
Lulu and Georgia is a US-based company offering stunning and modern furniture and decor. Founded in 2012 by sisters Sara and Shelley Channa, the brand specializes in designs inspired by classic sophistication, global influences, and modern allure.
Lulu and Georgia offer furniture that is all crafted in the USA, using sustainable and eco-friendly manufacturing practices. Each product is designed with passion and thoughtfully curated to bring the best mix of classic and modern appeal to any space.
The company uses hardwood, veneers, and high quality materials such as steel and iron in their designs. They have collections for the living room, dining, bedroom, and outdoor areas, offering chairs, tables, beds, sofas, and more.
Aside from furniture, Lulu and Georgia also offer a wide range of home decor items, from rugs, art, mirrors and lighting to bedding, curtains and more. They also have an accessories line that includes everything from planters to lamps, vases, and accent furniture.
With a vast selection of different pieces and styles, Lulu and Georgia make it easy to create a cozy and inviting atmosphere in any home.